WHERE IS THE BLING?

WHERE IS THE BLING?
20th February 2018 SWC
Giles Ellis wearing cap

What? Bling? We are not that kind of brand! How dare you? Could we have been when we made the polished Signalman? It was shiny but I am not sure it was bling. This question comes to mind because of recent requests for a new polished watch with some suggesting we incorporate diamonds on the dial – black ones. As a watch maker we are reducing our reach the second we remove emphatic expressions of wealth. A matt finished case simply does not convey the very fact you have money, taste yes, but money no! From the launch of the Blacklamp and the Beater to both current Markers, the Telemark and the Daymark, we have been focused on the congruence of the piece design with its theme and the Schofield brand. Full polished cases will return but not until it makes sense. Will black diamonds ever make sense? Perhaps only if it is bespoke.

SCHOFIELD