PRIVACY POLICY

1 Who we are

Schofield Watch Company Limited is responsible for the personal information described in this policy.

Schofield Watch Company Limited
Company number: 07599540
Registered office: Holly House, High Street, Upper Beeding, West Sussex, England, BN44 3WN
ICO registration number: Z2516570
Email: schofield@schofieldwatchcompany.com

This policy explains what information we collect, why we use it and the rights you have under UK data-protection law.

2 The Information We Collect

Depending on how you use our website or deal with us, we may collect:

• Your name, address, email address and telephone number
• Delivery details, including information about a gift recipient
• Details of orders, payments, returns, repairs and customer-service enquiries
• Information held in your customer account
• Newsletter subscriptions and marketing preferences
• Messages and other correspondence you send to us
• Information about how you use our website, including your IP address, device, browser and pages viewed
• Cookie preferences and information collected through permitted analytics and marketing technologies
• Payment confirmation and limited payment information supplied by our payment providers

We do not normally receive or store your complete debit or credit-card number. Card payments are processed by third-party payment providers.

If you give us another person’s information, for example when sending a gift, you should make sure you have their permission to do so.

3 How we collect information

We collect information:

• When you place an order
• When you create or use an account
• When you contact us
• When you subscribe to the Six Pips or another Schofield mailing
• When you browse the website and consent to relevant cookies or tracking
• From payment, delivery and technical-service providers where necessary to complete a transaction or protect the website

4 Why do we use your information

We use personal information for the following purposes.

Orders and customer service

We use your information to process payments, fulfil orders, arrange delivery, manage returns and repairs and answer questions.

Our lawful basis is normally that the processing is necessary to perform our contract with you or to take steps at your request before entering into a contract.

Payments, accounting and legal records

We use transaction information for payment administration, accounting, tax, fraud prevention and compliance with our legal obligations.

Our lawful bases are legal obligation, contract and our legitimate interests in protecting the business and maintaining accurate records.

Customer information is not transferred automatically to Xero. Where we issue an invoice or make an accounting entry manually, relevant information may be entered into Xero.

Newsletters and marketing

If you subscribe, we use your information to send the Six Pips, One Toot and related Schofield communications.

Klaviyo manages these mailings and associated flows. These may include a welcome sequence, abandoned-cart messages and abandoned-product messages. Klaviyo may record delivery, opening, clicking and purchasing activity so that we can understand whether our communications are useful and relevant.

We send marketing where you have consented or, in limited circumstances, where the law permits us to contact an existing customer about similar products. You may unsubscribe at any time by using the link in an email or by contacting us.

Withdrawing consent does not affect processing carried out before consent was withdrawn.

Website operation, analytics and security

We use technical information to operate and secure the website, diagnose faults, prevent misuse and understand how the site is being used.

Where consent is required for analytics or tracking technologies, we rely on your consent. For strictly necessary security and operational activities, we rely on our legitimate interests in maintaining a safe and functional website.

We use Google Analytics where you have consented through our cookie controls.

Advertising technology such as Meta Pixel may also be used where it is enabled and you have consented. Our cookie controls should allow you to accept or reject this technology.

Legal claims and business administration

We may use information where necessary to establish, exercise or defend legal claims, meet regulatory requirements or manage the business.

Our lawful bases are legal obligation and our legitimate interests.

5 Who we share information with

We do not sell personal information.

Where necessary, we may share it with:

• WooPayments and its service providers
• Stripe, where a payment is made from an invoice
• PayPal
• Klaviyo
• Xero, where information is entered for invoicing or accounting
• Google Analytics
• Meta, if Meta Pixel or related services are enabled
• WordPress, WooCommerce, website-hosting and technical-support providers
• UPS, Royal Mail and other delivery providers
• Accountants, insurers, professional advisers and fraud-prevention services
• Regulators, courts, law-enforcement bodies or other authorities where required by law

These organisations receive only the information reasonably necessary to provide their service or meet the relevant legal requirement.

6 International transfers

Some of our service providers operate outside the United Kingdom or allow information to be accessed from other countries.

Where personal information is transferred outside the UK, we require an appropriate legal safeguard. This may include UK adequacy regulations, the UK International Data Transfer Agreement or an approved UK addendum to standard contractual clauses.

7 How long do we keep information

We keep information only for as long as it is reasonably required.

As a general guide:

• Order, invoice and accounting records are normally retained for at least six years after the relevant accounting period
• Customer-account and transaction records may be retained for up to six years after the last purchase or activity
• Enquiries that do not lead to a transaction are normally retained for up to three years after the last contact
• Marketing information is retained until you unsubscribe, withdraw consent or the information is no longer required
• A limited suppression record may be retained after an unsubscribe so that we do not contact you again
• Technical and security records are retained for as long as reasonably required to operate and protect the website

Information may be kept longer where it is needed for a dispute, legal claim, warranty, regulatory enquiry or other legal obligation.

8 cookies and tracking

Our website uses cookies and similar technologies. Some are strictly necessary for the operation of the website, shopping basket, checkout, customer accounts and security.

With your consent, we use Google Analytics to understand how visitors use the website. We also use Klaviyo technologies for newsletter sign-up forms, email measurement and features including welcome, abandoned-cart and abandoned-product communications.

Non-essential analytics and marketing technologies are not activated unless you consent to them. You can accept or reject these technologies and change your preferences at any time using the website’s cookie controls.

9 Your Rights

Depending on the circumstances, you may have the right to:

• Ask for a copy of the personal information we hold about you
• Correct inaccurate or incomplete information
• Ask us to erase information
• Ask us to restrict how information is used
• Object to particular uses of information
• Receive certain information in a portable format
• Withdraw consent at any time
• Complain to the Information Commissioner’s Office

These rights are subject to legal conditions and exceptions. We may need to verify your identity before dealing with a request.

To exercise a right, email schofield@schofieldwatchcompany.com.

10 Automated decisions

We do not use personal information to make solely automated decisions that produce legal or similarly significant effects.

11 Security

We use reasonable organisational and technical measures to protect personal information against unauthorised access, alteration, loss or misuse.

No internet or storage system can be guaranteed as completely secure. If we become aware of a personal-data breach, we will assess it and make any notifications required by law.

12 children

Our website and products are not directed at children. We do not knowingly collect personal information from children under 13 through the website.

13 external links

The website may contain links to third-party websites. Their handling of personal information is governed by their own privacy policies, not this one.

14 Complaints

Please contact us first if you have a concern about how we use your information.

You may also complain to:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113
Website: ico.org.uk

15 changes to this policy

We may update this policy when our services, suppliers or legal obligations change. The latest version will be published on this page with its revision date.