British watches

British watch brand Schofield


We are glad you are here! This is Schofield Watch Company, an independent British watchmaker. Residing in the Sussex countryside not far from the sea, the beauty of which can be seen in our work.

A journalist once described Schofield as a disruptive luxury brand. Disruptive because we are outsiders, not following trends and fashions, but to have a hand in making them. Every watch, strap, buckle and box has a story behind its details, all of which are realised by thinking.

If you are new to us then one of the first things to consider is The Six Pips, a weekly email that contains not a hard sell but insight.



Our principal concern; wrist watches for those that like a story.

Much of what we make is rare by the very nature of being a small company. But within all our limited editions are the Rare Things, watches limited to fewer than 5 pieces. Some of these watches sell very quickly, never making it to these pages and some only make it as far as the Buoys Club, a secret page specifically for existing Schofield watch owners.

Schofield British made Daymark watch


We use different movements in different models but always high-grade Swiss Mechanical.







Schofield’s luxury watch straps for land and sea. Understood to be amongst the best in the world. Made in limited numbers with materials sourced far and wide, eco-friendly Italian textiles and suedes, British milled materials including tweeds, corduroy, Millerain and Ventile and the finest leathers in myriad colours. Join us citizens of style!

Luxury watch straps
Giles Ellis


Some Schofield media news. A recent article in Sussex Life Magazine. Schofield’s principal keeper Giles Ellis holding Toots, but it is the Daymark Dark strapped to a Red Moon that takes centre stage!

  • There are still a handful of brands that are still waving the Union Jack for British watchmaking and one of the most interesting is Schofield.
  • Meticulous attention to detail, elegant design and innovation have given Schofield a cult following the world over, the appeal being its utter Englishness.
    TelegraphKen Kessler
  • When it comes to the details there is simply no other modern watch label that takes things as far as Schofield does. Indeed, each customer begins their relationship with Ellis' label with a series of handwritten notes and updates before the watch itself is even in their hands... All these touches, considerations and hours spent in development certainly add up to a watch that has to be seen, held and worn to be truly appreciated. Like many watches, it's more than just a talking point. It's a study in one man's intrepid, tireless devotion to detail.
    Cool HuntingRichard Prime
  • Giles Ellis did not set out to be part of a revival of British watchmaking. He was more interested in designing an ideal timepiece for himself. Years later, Mr. Ellis and his company, Schofield, are one of several watch brands with “Made in England” labels.
    NY TimesCatherine Chapman
  • In short, this is a brand fully driven by design that remains rooted in the traditions of watchmaking and a distinctive British pride.
    Gear PatrolJason Heaton
  • was launched in 2011 and garnered a lot of attention, thanks largely to being superbly designed and refreshingly different. And British. Which means a lot round these parts.
    Men's Health


As I’m sure you can understand designers are often synonymous with eccentricity and Giles is not short of his own quirks, so it was no surprise to HQ when he announced he had become quite attached to an abstract poem and wanted to engrave it on the INSIDE of a watch box! Getting the rights to these words has been a love story of a different kind. If designers are known for being particular then publishers are known for their red tape, but many (MANY) emails/months later we were granted the rights to Richard Brautigan’s ‘A Boat’! One of the many reasons that Giles loves the poem so much is the obscure twist on the red and green port and starboard lights which have been used for years as red and green dots on various Schofield designs – you will now notice that these are tear shaped.

Who left the red port?

Schofield Bulldog sticker
Richard Braughtigan Poem