Keeping it simple. Mechanical movements are complicated, really very complicated, even in their most robust and basic forms. What better way for a watch company to keep it simple other than using un-altered Swiss movements from ETA? The ETA 2824-2 is not the most attractive movement in the world, far from it, but to me the beauty is in the bedrock stability, trustworthiness, ease of maintenance, consistency of quality and the very fact that it starts here, every complication added and every concept watch has it fingers in these base models. It is the Geneva Rock of movements.