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Telemark dial

Telemark dial
7th February 2020 SWC
Telemark in the snow copy

The dial for the Telemark watch is most obviously the colour of snow. But not quite. There are many whites and super bright actual white looks cheap. The dial industry likes to use Pantone or RAL colour-books as reference and neither do subtle tints of white. The Telemark dial was matched precisely to a CMYK print-out on just the right paper, with just the right sheen. A process the Swiss experts nailed. The dial has a military slant known as a submarine dial, being high contrast and highly legible. The font taken from my library of just under 10,000 is called a pixel font as it is made from squares. Again it is very clear and easy to read.
SCHOFIELD WATCHES