Simon Cudd is a loyal Schofield acolyte and general all round salt-of-the-Earth guy, known throughout the watch world for his head and shoulders above the rest reportage, watch photography and obsessive personality that is often channelled into watches and straps. A bonafide strapoholic with a penchant for colour. Schofield’s drab and rigid pallet now has a more flexible and vibrant brother, this is the new collaborative project between SWC and Simon Cudd. Read on…
