As I already mentioned the website has been reconsidered and there is a little bit of text on the homepage that says “if you are drifting we will bring you ashore”. I think this could have been written about the Telemark. White watches are harder to sell, I can tell you that as a watch maker, but there is an infallible elegance about information being displayed black on white. If you are adrift on the idea of wearing a white dial then the Telemark will guide you home.
