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THE LENGTHS WE GO TO

THE LENGTHS WE GO TO
27th July 2018 SWC
Inner Lid of Watch Box
As I’m sure you can understand designers are often synonymous with eccentricity and Giles is not short of his own quirks, so it was no surprise to HQ when Giles announced he had become quite attached to an abstract poem and wanted to use it in the new box construction. Getting the rights to these words has been a love story of a different kind. If designers are known for being particular then publishers are known for their red tape, but many (MANY) emails later we have been given the rights to Richard Brautigan’s ‘A Boat’, an incredible composition that has outlived its writer and will feature on all of our new boxes. The poem itself is so intriguing and beautiful, and one of the many reasons that Giles loves the poem so much is the obscure twist on the red and green port and starboard lights which have been used for years as red and green dots on various Schofield designs – you will now notice that these are tear shaped.