Every week at 8:15 PM
We send out an email; five images and a little text to keep you in the loop. If you would like to sign-up to receive the Six Pips bulletin please click here – Schofield news bulletin sign-up. The content of these pages contain an archive of observations and forecasts, watchmaking, British commentary, Sussex beauty, manufacture, engineering, design, poetry and amusement. Schofield executes all it does by thinking and the Six Pips is no exception. We are proud to be a very British watch company and this is our history of watchmaking.
Why The Six Pips?
The Greenwich Time Signal (GTS), popularly known as the pips, is a series of six short tones broadcast at one-second intervals by many BBC Radio stations. The proposal for a time signal came from one Frank Hope-Jones in a radio talk in April 1923. It was agreed that broadcasting the Greenwich Standard Time with a chronometer at the Royal Observatory tripping a switch at five seconds to the hour to create those iconic pips – using a 1kHz oscillator. The time signal was first broadcast at 9.30 p.m. on 5 February 1924. There are six pips (short beeps) in total, which occur on the 5 seconds leading up to the hour and on the hour itself. Each pip is a 1 kHz tone (about halfway between musical B5 and C6) the first five of which last a tenth of a second each, while the final pip lasts half a second. The actual moment when the hour changes – the “on-time marker” – is at the very beginning of the last pip. Our weekly bulletin is made up of five short posts and a snippets section outlining minor news.
Here we are in 2013 attempting to use some automatic transcription software. It did not work. However I am pretty sure it represents the gibberish my staff hear on a daily basis! Both confusing and funny.
It’s a good question and not something I have ever considered. Generally I have consensuses every a lot of Aberlash AutoRap are are are all drippy are various people like to consider are in a circle are I will approve or disapprove of greater or lesser degree various elements and eventually these elements all comes are the only time people’s approval matters is when I have made a design decision whether justification behind it is week all flawed in which case it’ll go and we will brainstorm something that is my place but answer your question specifically there are people whose opinion means mostly I’m not making today are one of them is of course Lueki sprickt.
What inspires me months would be cracked stuff because I look at it and think I can make it so much better just give me the chance. Are you come across things commercially are are are are are are four example all wallets and waistcoat from bobble R L, shoes by Visvim that bag by The Superior Labour and meet by Northsea Clothing. Jacket by Nigel Cable is start by Wallace and Seawall these are just some examples of grounds that have products that are made with beauty.
2013 is going to be a very special year for us because we intend to launch two new versions of the Signalman, both extremely exciting, yet quite different grandma’s two colourways Avenue watch that fall under our tied time project and hopefully special carbon fibre watch the Blacklamp.SWC
It is not about looting our brand of all the subtlety and gentility we have spent many years nurturing, rather spelling out a simple but important part of what we believe is right. If you scratch our backs we scratch yours. If you get a chum to become a member (buy a watch) then we will bestow kind favours most definitely worth your efforts. So it is a ‘refer a friend’ offer though I think ‘enthuse a pal and good things will come’ is better.SWC
The Daymark Dark is now a production watch but this very first one was a commission by the true Citizen of Style Mr Z. He wanted the watch on a Schofield + Cudd tomato lamb skin. How cool is that! A final polish and off she goes, Fair Winds and a Following Sea… Enjoy Mr Z, and thank you Ms C for setting it up 🙂SWC
As a watch manufacturer we make a limited edition watch because
It sounds cool.
It increases desirability.
It increases the urgency to purchase.
It makes them all the more unique.
You can mark them up to offset the fact they will run out.
If they don’t sell within 2 years for example you can look like a sad loser brand, so the number you are limited to has to be chosen wisely. When they do sell out, the investment into intellectual property, set up costs and the marketing cease to be compensated from sales. And sadly the mark-up added because of the limited edition status does not make up for the fact that revenue can no longer be generated. Ergo, you lament the day you decided it should be a limited edition. An alternative is to make watches in batches, they are cooler than limited editions and there is not the day you have to announce they are all gone.
As a small business watch parts are procured in low numbers, quantities that differ from one manufacturer to another so invariably you run out, or you stop using one manufacturer in favour of another. For example, the chap that was responsible for polishing enamel dials unexpectedly retires and the company can no longer do the work. These situations force us to reconsider both the maker and the part. So a watch made in batches has the opportunity to much more limited than a limited edition (which is forced to be consistent throughout the production run). The difference between batches, like a change in a dial or a crown, is a clear identification of the batch number, the products history and a tidy, sequential evolution of the watch model. Batches are best. Expect to see more.
- The First Daymark Dark (Next Bulletin Post)
- Markers (Previous Bulletin Post)
From the most wonderful write up in Luxfanzine by Endre Buzogany
…Fast forward to the Telemark out of the box. The watch face is well designed with little details dotted around it. Every single shape on the ‘submarine dial’ has a very good reason to be exactly where it is and looking exactly as it should and adding to the story of Telemark.
I catch myself humming the Whistleblowers by Laibach and at the same time wondering if Giles could host a seminar solely on the various considerations made during refining the Telemark watch face.
Note: BTW – yes, he could – and it would be a great one to attend …the reason behind omitting the pip below the ‘6’, why the date in the 4:30 position, the detail surrounding the date and engraved on the crown showing the Unicode symbol for a lighthouse, the shape of hands resembling the beams of light projected out of a lighthouse, etc. The considerations seem extraordinary. I could picture Giles pacing around with rolled-up sleeves as graphics swap places on the screen behind him …whilst the heads of the audience seated in the semi-darkness move in sync to follow him around the stage…
Click the link to read the full piece below.SWC
“It is to be noted that when any part of this paper appears dull there is a design in it.” – Richard SteelSWC
- UNDERCURRENTS gets its own website! Visit this secret lair!
- New DLC buckles have arrived – ask us.
- Accessories are gone but not forgotten. However if you had your heart set on something let us know – we still have some bits.
- Thinking about adding a Daymark Dark to the Markers family.
- The Obscura… to be obscure visit Undercurrents.info for info.
- New layaway payment scheme!
- New members only page coming to the website! That is for all of you that have a watch!
- SIGN UP TO THE NEW PIPS LIST
- Pic is of the Obscura®, a future watch.
It says on our website that if you are drifting let us bring you ashore and that means being really open and easily accessible. That’s why we give you so many different options when it comes to buying from us. If you’re certain of what you want then after a few clicks on the website, you’ve made your purchase. If, however, you’re a little bamboozled by the choice or you’re the kind of person who, like us, obsesses over the details, then just pop us an email with your questions. You would not believe how many emails Melodie has sent with pictures of a watch with 20 strap choices! Even more than that, come and see us in person; our door is always open to you, our citizens of style!SWC